GPS & Business AI

Growth & Profit Solutions (GPS) was founded by Andrew Cooke in 2009. At Growth & Profit Solutions (GPS), we’re more than just consultants—we are partners in your journey to achieving clarity, confidence, and capability in business. Our mission is simple yet powerful: to empower mid-size business owners and leaders to discover their "true north," navigating the complexities of growth, profit, and innovation with precision and purpose.

How GPS Stands Apart

GPS is not just about delivering strategies; it’s about transformation. While others may focus solely on technical aspects, we combine this expertise with a deep business acumen, and a deep commitment to empowering leaders to make informed decisions, lead with purpose, and create lasting success. Here's what sets us apart:

Clarity and Confidence in Growth
- GPS brings unparalleled clarity to business challenges and opportunities, guiding you toward decisions that align with your goals.
- We don’t just solve problems; we build your confidence to lead, adapt, and grow in a rapidly changing landscape.
Tailored Guidance
- Whether you’re scaling your operations, tackling leadership challenges, or embracing the transformative power of AI, GPS offers personalized, actionable strategies that deliver results.
- Our approach is not one-size-fits-all; it’s bespoke and collaborative, ensuring every step we take reflects your unique needs and ambitions.
Empowering AI Integration
- GPS bridges the gap between business expertise and cutting-edge AI innovation. We demystify AI, showing you how to harness its power to drive efficiency, innovation, and profitability without overwhelming your team.
- Our AI solutions are not just tools—they’re a part of your growth journey, designed to enhance decision-making, streamline operations, and unlock opportunities for sustainable success.

Our Core Values: A Foundation of Integrity and Excellence

GPS is built on unwavering principles:

Integrity in Action: We uphold honesty, ethical behaviour, and transparency in every engagement.
Client-First Approach: Your success is our mission. We measure our achievements by the positive impact we create for your business.
Commitment to Excellence: Quality is non-negotiable. Every strategy, recommendation, and action is crafted to help you achieve sustainable growth.

Why Choose GPS?

A Trusted Partner: We’re not just advisors—we’re allies. Our team is approachable, supportive, and deeply invested in your success.
Long-Term Impact: GPS doesn’t focus on quick wins. We prioritize strategies that build enduring value for your business, your team, and your future.
AI Expertise with a Human Touch: Unlike other firms, we help you integrate AI into your business in a way that complements your people and amplifies their potential.

What We Deliver

Clarity: Simplifying complexity so you can see the path ahead with confidence.
Confidence: Equipping you with the knowledge and tools to lead decisively.
Capability: Building your team’s skills and empowering your business to thrive in an evolving marketplace.
Results: Driving measurable outcomes that align with your goals, ensuring sustained success and growth.

The GPS Experience: Supportive, Strategic, and Results-Driven

We are your steadfast guide, offering professional expertise with a personal touch. Our clients consistently tell us they feel supported, empowered, and inspired by our approach. We walk with you every step of the way, providing calm reassurance during challenges and celebrating your victories as if they were our own.

At GPS, we’re not just here to help you grow—we’re here to help you grow better.

Discover Your True North with GPS

Whether you’re looking to scale your business, integrate AI effectively, or create a more confident and capable leadership team, GPS is your partner in achieving clarity, confidence, and sustainable success. Together, we’ll chart a course toward your full potential, ensuring that every step forward is a step closer to your ultimate goals.

Choose GPS. Choose clarity, confidence, and growth. Let’s navigate your future—successfully, sustainably, and profitably.

Our mission

Our mission is to guide business executives and leaders toward their "true north" by providing the tools, strategies, and insights they need to make informed decisions and lead with confidence. We are committed to fostering growth that is not only profitable but also sustainable, equipping our clients to thrive in an ever-evolving business environment.

Our vision

We help businesses get to the next level smoothly, easily, and sustainably. We look to be the trusted partner businesses turn to for clarity, confidence, and sustainable growth. At GPS, we envision a business landscape where leaders are empowered to achieve their full potential, navigate challenges with purpose, and create enduring success that positively impacts their teams, communities, and industries. That's why we take the time and care in getting to know our clients from the moment they reach out to us and ask for our help.

Andrew Cooke

FOUNDER & MANAGING DIRECTOR

About Andrew Cooke

Andrew Cooke brings over 35 years of experience as a business consultant, coach, and facilitator, helping leaders and organizations unlock their potential and achieve sustainable growth. As the founder of Growth & Profit Solutions (GPS), Andrew works with business owners, executives, and teams to navigate challenges, develop capabilities, and build the confidence needed to thrive in an ever-changing environment. His expertise spans leadership development, organizational culture, process improvement, and the integration of AI into business strategies.

Drawing on a career that includes roles with global firms like Ernst & Young and Oracle Corporation, Andrew combines strategic thinking with a pragmatic approach. He focuses on aligning business goals with actionable solutions, ensuring organizations can adapt, innovate, and achieve measurable results. His experience in building high-performing teams and improving operational efficiency enables clients to strengthen their foundations while pursuing ambitious objectives.

Andrew’s work is grounded in a commitment to clarity and impact. Whether guiding organizations through strategic planning, leading workshops on complex topics, or helping teams develop resilience and alignment, he provides insights and solutions that drive meaningful progress. His collaborative and thoughtful approach makes him a trusted partner for businesses seeking to grow with confidence and purpose.

Qualifications & Experience

IS0/IEC-42001: Artificial Intelligence Management Systems, Lead Implementer - this is the only globally recognized standard designed to help businesses manage artificial intelligence (AI) systems effectively and responsibly.

Andrew is one of the few accredited Lead Implementers of this standard in Australia. This, with the business acumen and expertise he has, gives him the knowledge and credentials to guide businesses through every step of creating and maintaining a robust AI management system that meets the highest international standards. He understands the business implications of AI. He doesn’t just implement the framework; he ensures it aligns with your specific goals, helping you achieve practical benefits while navigating the complexities of AI responsibly.

Benefits of ISO/IEC-42001

Confidence in AI Implementation: Andrew ensures your AI systems are not only cutting-edge but also reliable, ethical, and compliant with global best practices.
Improved Efficiency and Accuracy: With ISO/IEC 42001, your AI processes are streamlined, reducing errors and improving decision-making across your operations.
Risk Management: Andrew’s expertise helps identify and mitigate potential risks, protecting your business from costly mistakes or compliance issues.
Future-Proofing Your Business: As AI evolves, Andrew ensures your systems are adaptable and ready for future advancements, keeping you ahead of the competition.
Trust and Transparency: Following this framework demonstrates your commitment to responsible AI use, building trust with customers, employees, and stakeholders.

Scaling AI Certification, AI Academy for Marketers

This certification provides a clear framework and methodology for helping businesses identify and scale successful AI projects safely and ethically, whilst remaining aligned with the business strategy. This builds a consistent approach and enables users to leverage AI and resources efficiently and effectively.

Graduate of the Australian Institute of Company Directors (GAICD)

Andrew’s GAICD qualification represents a commitment to excellence in leadership and governance. For GPS clients, this translates into a deeper, more informed perspective on challenges and opportunities. It ensures that every recommendation, strategy, and decision is grounded in best practices and tailored to your specific goals.

With Andrew’s expertise, you’re not just solving problems—you’re building a future-ready, resilient, and well-governed business.

Masters in Business Administration (MBA), London Business School, London, UK

Andrew’s MBA from LBS provides a powerful foundation for delivering exceptional value to GPS clients. It signifies a deep commitment to excellence, global expertise, and an ability to bridge the gap between theory and practice. For clients, this translates into:

Smarter strategies for sustainable growth.
Fresh insights into market dynamics and opportunities.
Practical advice that positions their businesses for success in an ever-changing world.

By leveraging the skills and insights gained from the LBS MBA program, and over 35 years business experience, GPS ensures that clients are not just keeping up with the competition—they’re staying ahead of it.